Applebee’s this week introduced what it calls a "Spirited Cuisine" menu that features more premium dishes made with wine, bourbon and beer.
The video above is one of the ads that will support the marketing effort. The additions are part of a chainwide effort to build bar sales, and the company says the news dishes help meld the bar and the grill.
• Napa Chicken & Portobellos -- A grilled chicken breast in a cabernet demi-glace with onions, Portobello mushrooms and Parmesan over a bed of zucchini, mushrooms, roasted red peppers, and crispy red potatoes. This dish also comes under the Applebee’s under-550-calorie items.
• Brew Pub Pretzels & Beer Cheese Dip -- Includes soft pretzel sticks finished with sesame seeds, coarse salt and crushed red pepper that can be dipped in a white cheddar sauce spiked with craft beer.
The Double Barrel Whisky Sirloin, a holdover dish that was added to the menu last year, also is part of the "Spirited Cuisine" offerings. It has two 4-ounce blackened sirloins with caramelized onions, garlic mashed potatoes and a bourbon-based sauce.
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