Wednesday, December 5, 2012

Gastropub turns Yelp reviews into theater



From Yahoo News

A San Diego restaurant has taken a unique approach to dealing with bad Yelp reviews, broadcasting voice-over versions in its restrooms, according to Restaurant Hospitality.

The gastropub Craft & Commerce is located in San Diego's Little Italy district.

"I have never been in a place that tries so hard," one review declares. "The place is jammed with hipsters eating corn dogs."

"The food doesn't live up to the hype," another says. "Biscuits that taste like the ones from Red Lobster but half the size."

"FRIES — Too chewy and hard," reads another. "In my opinion, not ideal. If I came back, I'd substitute the fries for something else."

Craft & Commerce co-owner Arsalun Tafazoli told the San Diego Bugle, "We just thought that some of the reviews on Yelp were so melodramatic. The way these reviews are written, it's like people are appalled at something we've done. So we thought this was a funny way to respond."

The restaurant can afford to take the bad reviews lightly. It was recently named one of the 50 best bars in America by Food & Wine magazine.


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