Friday, January 11, 2013

Flavored cocktails drove 2012 restaurant drink sales

From Nation's Restaurant News

Mango margaritas, ginger Mojitos and similar cocktails with a flavor associated with them drove the growth in mixed drink sales in 2012, according to GuestMetrics LLC, a research firm that analyzes point-of-sale (POS) data.

In addition, mixed drinks overall grew by 1.9% during the year, according to the company, which analyzes data it collects from the POS systems of tens of thousands of chain and independent restaurants, as well as from suppliers.

“In analyzing the nearly 2,000 unique cocktail types captured in our system and comparing sales for full year 2012 versus full year 2011, we see that cocktails grew nearly 2%," said Bill Pecoriello, chief executive of GuestMetrics, in a statement. "However, this growth was driven largely by cocktails that have a specific flavor associated with the drink.”

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