Thursday, September 18, 2014

Pizza Hut testing new 'Skinny Slices' concept

Pizza Hut sales fell 2% at the chain's U.S. locations last year. To try regaining some of that lost business, the company is doing quite the opposite of what others do.

Rather than bulk up, as many competitors have done, it is downsizing -- its pizza, that is.

Pizza Hut this week began testing a lighter pizza in two domestic markets -- Toledo, OH, and West Palm Beach, FL. The pies use less dough and are lighter on the toppings. They're called "Skinny Slice."

Stay tuned for a progress report. Or dead silence.

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