Most people, of course, pronounce it "sandwich," but some say "sammich" and others say "sangwidj." It all depends on regional accents.
In Rensselaer County, Marlon Coley
and Jennifer Navarette Coley hope everyone will
be saying "samwich," as in the name of their new business.
The Samwich Deli & Café is scheduled for a limited-menu soft opening 11 a.m. to 6
p.m. Tuesday through Thursday, and a full-on operation as of Friday.
new venture is located in the Wynantskill Plaza at 51
Main Avenue -- adjacent to a Subway shop, which is gutsy marketing. The Coleys style it as a retro-deli with modern
gourmet sandwiches. There will be tables for evening food service. One of its signature sandwiches is a Cubano, a goodie in short supply in this area.
Here are some photos from the new venture's Facebook page showing the work that went into creating the site.