|The new website|
However, it has just become a bit easier with the unveiling by the New York Wine & Grape Foundation of a new online tool that can be used to take a virtual tour of any and all regions and individual wineries in the state.
The website is called New York Wine Country. It's a simple name, matched by the simplicity of navigating it. Visitors go to the home page, where they are asked to select a region -- or a sub-region in the cases of the Finger Lakes, Long Island, and New York City. One click and all the wineries in the chosen area are displayed. Another click on any of them takes the visitor via Google Maps that includes the name, address, and phone number, and provides a live link to its website.
The site also includes what the NYWGF calls an "interactive infographic" that includes a handful of recommendations in each region for dining, lodging, and other tourism attractions.
The site was created as "the electronic companion to our fabulous 'New York Wine Country' bookazine -- a coffee table magazine, and for both projects we partnered with Wine Enthusiast magazine," says NYWGF President Jim Trezise, which explains why the portal for the new site is through the magazine's website.
The "New York Wine Country" book is a 140-page collection of photos, articles and advertisements specific to the wine industry. It is a supplement to Wine Enthusiast magazine. It was distributed with the magazine's September edition and through the wineries that advertised in it, thus potentially reaching about 300,000 consumers.
"With a combination of winery advertising to raise private sector funds, and the state matching [those] funds, we were able to co-create a publication which we believe reflects the progress, present, and promise of the New York wine industry, from Long Island to Lake Erie and everywhere in between," Trezise said.
He also said both projects were made possible by the state's Craft Beverage Marketing and Promotion Program, created to expand all aspects of the New York wine industry, "which we greatly appreciate."