Friday, January 22, 2016

At Red Robin, what's in a name?

Original logo (top) and the newest
While some people know it is called Red Robin Gourmet Burgers, most consumers simply refer to it as Red Robin, But, says a company official, it really should now be referred to as Red Robin Gourmet Burgers and Brews.

In an interview with Nation's Restaurant News, Red Robin's chief concept officer Denny Marie Post notes, "In the early advent of the brand, it was Red Robin Burgers & Spirits Emporium. Red Robin was known for mad mixology. Sales of alcohol were in the high teens, low twenties [percentage of a venue's total food and beverage sales]. The original Red [the bird emblem] is holding a beer, has bloodshot eyes, and is holding a smoking item of dubious origins.

"We all kind of pulled back to a more conservative place. [Changing the name again] was really a reflection of bringing the brand back to balance."

To get the details on the chain's adult beverage program, you can read the entire interview here.

In the Capital Region, there are Red Robin restaurants at 880 Loudon Road (Route 9) in Latham at the entrance to the Latham Farms shopping complex, and at 1 Crossing Boulevard in Halfmoon.

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