Thursday, January 14, 2016

In search of a new way of saying 'fast food'

From the Associated Press
NEW YORK — Fast food is becoming a dirty term. 
As smaller players challenge fast-food chains like McDonald’s and Burger King, they’re fighting to set themselves apart by describing their food as “fast-casual,” ‘‘fine casual,” ‘‘fast crafted,” and even “fan food.”  
That’s even though they follow the same basic format: People standing in a line to order and pay a cashier for their food. 
The new phrases are being embraced as companies try to position their offerings as fresher or higher quality to distance further their menu items from the stigma that fast food is greasy, cheap and unhealthy.
Go here for the full story.

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