Friday, January 1, 2016

Who's reading what on the Capital Region Brew Trail blog

Cover image for Capital Region Brew Trail
One of my numerous blogs on beverage and food topics is the Capital Region Brew Trail that I created about 2½ years ago. It is visited by, on average, about 4,000 times a month. Not bad for a niche site.

On that blog, I try to provide a wide range of beer topics, including domestic (things I've written) and imported (links to other sources) posts alike. The readership results often prove interesting, even puzzling, so I've begun a monthly review of most-read items as a guide to making content decisions.

Curiously, for December 2015, the most-read posting wasn't a news item or feature story. It was a simple save-the-date notice for a craft beverage and food event that recorded about three times the number of reader views as the second most-read item.

Here's the top five rundown. An asterisk preceding the headline means it's an imported item.

1. Save the date: Craft beverage and food event

2. Counting beer calories = potential for confusion, cost

3. 41 Days of Drinks (New Year’s Eve edition, early)

4. New Saratoga cocktail spot to guarantee seating

5. * Why do bubbles in ‘the black stuff’ go down instead of up?

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