Thursday, February 16, 2017

Report: Taste NY program helped triple sales in 2016

The state's Taste NY program created to promote the state's food and beverage industries is three years old. So, how is it doing?

Sales of those items nearly tripled in 2016, according to an analysis just released by Governor Andrew Cuomo's office, surpassing what it says was his goal of doubling sales of participating businesses in one year.

Total gross sales of New York products from Taste NY stores, cafés, bars, concessions and events topped $13.1 million last year, the highest annual sales in the program’s brief history.

“Taste NY continues to connect New York’s world-class farmers and food and beverage producers with New Yorkers hungry for locally made goods, as well as those across the nation and around the world who crave the high quality of Empire State-made products," Cuomo said. “These sales numbers are proof positive of Taste NY's success and we will continue investing in this program to help create jobs and spur economic growth in businesses and communities across New York."

The sales increase in 2016 was supported by the addition of four new Taste NY stores and cafés. In addition, the first-ever Taste NY Bar was opened at Barclays Center, home to the Brooklyn Nets basketball team and the New York Islanders hockey team. A second later was opened at the Nikon at Jones Beach Theater.

New York products also are offered on 13 Amtrak trains and at five minor league baseball stadiums in the state, and at dozens of major events around New York. Cuomo's 2017-18 Executive Budget proposes support for Taste NY at new welcome centers across the state.

The budget proposal also includes expanding the sale of alcoholic beverages in certain venues, such as movie theaters, an effort to provide a boost to the state’s craft beverage industry, although Cuomo's message does not limit that to New York products as an earlier speech seemed to indicate.  In addition, Cuomo has proposed the launch of a first-ever "New York Craft Beverage Week" and a new grant for craft beverage producers to engage in joint marketing campaigns and enter products in national and international competitions.

Richard A. Ball, state agriculture commissioner, says, “Taste NY has given consumers an opportunity to better understand what the State has known all along -- our local food and beverage companies are truly second to none.  Because of the strong, positive response to the Taste NY brand, agricultural producers and small businesses in every region of the state are growing, expanding their operations and adding jobs, and helping to strengthen the State economy.” 
   

• Go here to visit the Capital Region Brew Trail
• Go here to visit Dowd On Drinks
• Go here to visit Dowd's New York Wines Notebook

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