Wednesday, May 17, 2017

Survey: Millennials like chains more than do older consumers

From Nation's Restaurant News
Restaurant chains’ efforts to win over Millennial consumers apparently are paying off.

The large generation of mostly 20-somethings gave higher marks to restaurant chains than [did] their older counterparts, according to the latest EquiTrend Study from The Harris Poll. The annual study measures brand equity across a spectrum of industries with a poll of 100,000 consumers on more than 4,000 brands, including 90 restaurant chains.

Companies that scored highest in their respective categories included:
  • Five Guys
  • The Cheesecake Factory
  • Chick-fil-A, and 
  • Starbucks. 
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