Friday, July 7, 2017
Update 2: World of Beer sets reopening at Crossgates Mall
UPDATE (6/0/17): If the corporate website isn't just a tease, the World of Beer chain appears to be returning to Crossgates Mall in Guilderland. The "locations" website page says "REOPENING SOON!" on what it calls its "Albany" location.
(Originally published 7/23/16)
Headline: Crossgates closing only latest for World of Beer
Any time a pub or restaurant quietly closes and doesn't announce plans for a renovation, reopening, or anything else, that is not a good sign.
So, one must assume World of Beer, the chain tavern in Guilderland's Crossgates Mall, is gone from this market. As evidence, the doors are locked, the phone doesn't work, the website, Facebook page, and Twitter account haven't been updated in months.
When Times Union food blogger Steve Barnes tried to find out what is going on, he was stonewalled, saying, "An employee at the mall’s information desk told me the closure was sudden and they have been instructed to say that World of Beer is 'closed temporarily.' A World of Beer staffer who emailed me wrote, 'We can’t get an answer as to when or even if it will reopen'.”
WOB, which leans heavily on its 500-beer selection and live musical performances in its marketing, has opened more than 70 locations in 20 states since its first spot debuted in Tampa, FL, in 2007. The Crossgates location opened its doors in June 2014. However, its closure shouldn't be a shock. My research reveals that in the past 18 months or so, abrupt closings of WOB locations have taken place in Manhattan's Chelsea neighborhood; in St. Petersburg, Land O Lakes, and Jacksonville Beach, FL; in Austin and Dallas, TX; in Columbus and the Cleveland suburb of Lakewood, OH; in Milwaukee; in the Seattle suburb of Renton; in Denver, and in Ann Arbor, MI. And, that's what I found in less than 10 minutes of searching.
Most of the shuttered spots had been open only about two years on average. As recently as six months ago, CEO Paul Avery didn't say anything about closing any locations when he bragged in an interview with the industry website Brewbound:
"2015 was an excellent year of growth for World of Beer, as we have not only met but exceeded our goal of robust growth and in adding quality franchise partners. ... Last year’s success has set us up for another promising year, and we look forward to expanding the World of Beer brand to new markets nationwide and overseas in markets such as China, India and the Philippines.”
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Staff William M. Dowd at 3:40 PM