Tuesday, October 24, 2017

Smashburger chain making a quiet turnaround

Co-founder Tom Ryan (photo provided)
Smashburger, one of several smaller burger chains that have entered the Capital Region market in recent years -- Elevation Burger, Burger 21, Five Guys, etc. -- is coming off a somewhat shaky financial footing.

The 370-location chain, with venues in Colonie, Niskayuna, Clifton Park, and Saratoga Springs, was founded in  2007 by former McDonald's and Quizno's executives and quickly went into expansion mode. However, they ran into stalled marketing efforts and went through a string of CEOs in quick succession.

Now, the company has achieved improved sales and increased traffic in recent months as a result of developing new burgers, increasing advertising, adopting new technology, and moving workers around.

Go here for a Nation's Restaurant News interview about the changes with Smashburger co-founder and CEO Tom Ryan.

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