Monday, June 11, 2018

IHOP unveils 'new name' -- and new burger emphasis


Several of the seven new burgers.

The speculation is over. The International House of Pancakes chain today revealed that changing its shorthand name IHOP to IHOB -- as it did last week to grab some attention -- signifies a menu directional switch.

It  will begin offering seven varieties of "Steakburgers" as the company puts more emphasis on lunch and dinner than on the breakfast category it has been known for since it was founded 60 years ago.

To push the new burgers at its 1,750 restaurants, they are being offered for an unspecified limited time at the promotional price of $6.99, with unlimited fries and a drink, at participating locations.

Oh, and about that name change. It is only for promotional purposes. The chain will remain IHOP no matter what it serves, company officials admitted.

The new burgers:
The Classic: A traditional build of a beef patty topped with lettuce, tomato, red onion, pickles and new proprietary Steakburger sauce

The Classic with Bacon: The traditional build, plus bacon

Big Brunch: Burger patty with bacon, a fried egg, hash browns, American cheese and Steakburger sauce

Cowboy BBQ: Burger patty, two battered and fried onion rings, bacon, American cheese, lettuce, tomato and a steak-sauce-like barbecue sauce

Jalapeño Kick: Burger patty, sautéed jalapeños, Serrano peppers, onions, bacon, pepper Jack cheese, lettuce, tomato and jalapeño mayonnaise

Mushroom & Swiss: Burger patty topped with sautéed mushrooms and onions, Swiss cheese and mayonnaise

Mega Monster: Two burger patties, American and white cheddar cheeses, lettuce, tomato, red onion, pickles and Steakburger sauce
 In the Greater Capital Region, IHOP restaurants are located at 16A Wolf Road, Colonie, and 611 Plank Road, Clifton Park. 

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