Wednesday, February 8, 2017

Brace yourself, Sonic opening Troy location on Friday

As I frequently make my way past the Hudson River Commons shopping center on Troy's Hoosick Street, I keep checking the "coming soon" message at the Sonic Drive-In being built there. As of this Friday, I won 't have to. Its soft opening is scheduled for 6:30 that  morning.

If our experience with the chain's first Capital Region location is any indicator, the normally bustling Hoosick Street traffic just east of the Collar City Bridge will be a nightmare. When Sonic debuted in June 2015 at 701 Troy Schenectady Road, traffic was backed up on the main road and nearby side roads, with interminable waits to get into the parking lot and then to get service. That dissipated after several days as the novelty wore off.

Current traffic regularly comes to a standstill from the bridge all the way out to the Brunswick town line and beyond. Getting in and out of many of the businesses that line the bustling thoroughfare -- a main route for suburban commuters, city dwellers and Vermont-bound motorists alike -- is a crapshoot, particularly during heavy commuter hours.

The drive-in actually was in gear today and will be again tomorrow hosting invitation-only events at which all menu items are being sold at half price with all proceeds benefiting The Epilepsy Foundation of the Northeast and the Schoharie ARC.

The two local venues are owned by the local franchise Fast Eats, LLC. It plans additional drive-ins at locations not yet announced.

“The community reception we received when we opened in Latham was incredible; we had lines of cars down the street for hours that first week,” said Joe Di Carlo, operations manager. “With such a unique and delicious menu, we’re glad to be serving twice the number of neighbors with the opening of our second Sonic Drive-In. We welcome the community to stop by and experience all that Sonic has to offer.”

Sonic, which will have an official opening ceremony at 10 a.m. next Wednesday, February 15, will implement a schedule on Friday that calls for full service from 6:30 a.m. to midnight Sunday through Thursday, and until 2:30 a.m. Friday and Saturday.

You can get a look at the regular menu here, although anyone who has watched the chain's many TV commercials for years knows, additional specials frequently are added.

• Go here to visit the Capital Region Brew Trail
• Go here to visit Dowd On Drinks
• Go here to visit Dowd's New York Wines Notebook

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